About Us

What is Everplush® Technology?

In 2011, our CEO patented a really cool technology that combines natural and synthetic (human-made) materials. The technology improves the softness, durability and overall performance of towels and terry fabrics. Thus, we named it Everplush®, in honor of this everlasting softness. We loved Everplush® Technology so much we built an entire bath linens brand around it.