Extra luxurious hotel towels powered with Everplush technology. That means extra plush and extra absorbent, while resisting shrinkage. Did we mention how soft the towels stay, even after 300+ washings? Our Classic Hotel Towel collection serves you oversized luxury towels and our very first Everplush bath mat towel (also called a tub mat). Finished with a hotel cam border for that extra piece of flare.